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Persona

Configurable identity platform

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Persona is a modular identity platform. Inquiries and Dynamic Flow collect information; Verifications and Reports add evidence; Workflows apply policy; Cases support review; Graph links related identities. Its KYB approach combines company checks with KYC of owners and controllers.

Our assessment

Highly configurable identity operations; add transaction monitoring and merchant underwriting where required.

Best fit and limitations

A strong candidate when onboarding needs a flexible user experience and business/owner workflow. It is especially relevant when exception handling and ongoing identity review matter as much as first-pass conversion.

  • A configurable KYB workflow is not a full merchant credit or reserve decision model.
  • Watchlist reports depend on the purchased data products and providers.
  • No reviewed source establishes a full AML behavior-monitoring and regulatory filing replacement.

Tools 6

Inquiries + Dynamic FlowInformation collection
+
  • Configurable user-facing verification flows
  • Branch checks based on identity and risk context
Source 1
Verifications + ReportsEvidence collection
+
  • Person and business verification components
  • Supplement checks with registry and watchlist reports
Source 2
KYB workflowsBusiness and owner checks
+
  • Verify a business and run UBO/controller KYC
  • Consolidate evidence for automated or manual decisions
Source 2
Workflows + CasesPolicy and review
+
  • Configure follow-up actions and review processes
  • Present business and owner risk in a case
Source 3
GraphConnected investigation
+
  • Explore related identities and coordinated fraud
  • Use relationship evidence during review
Source 3
Policy Agents + Persona AssistantPolicy implementation
+
  • Extract requirements and map them to configuration
  • Propose changes with source links and required human approval
Source 5

AI capabilities

Identity models + policy assistance

Policy Agents extracts requirements, flags conflicts, and maps them to Persona workflows and templates. Persona Assistant can propose and apply configuration changes after human approval. This is a specific policy task, distinct from automatic case clearance.

Map policy requirementsFind configuration gapsPropose approved configuration changes
What to validate

The published workflow requires human approval before changes. Test conflicting documents, source links, access permissions, and the resulting audit record.

Source 5

Implementation

Integration checklist
  • Design the company, applicant, owner, inquiry, and case relationship before launch.
  • Test embedded or hosted capture, webhooks, review queues, and resume flows.
  • Define retention and redaction rules for identity documents and exported evidence.
Commercial scope

Quote required. Separate verifications, reports, business checks, workflows, cases, graph use, and AI functions.

Estimate total cost
Questions for the demo
  1. Which KYB records and ownership fields are available in each target country?
  2. Can ownership changes trigger only the necessary re-verification?
  3. How do Graph flags affect policy and manual review without blocking unrelated users?

Sources 5

Identity platform and moduleswithpersona.com
Product
KYB example and component roleshelp.withpersona.com
Documentation
Platform workflows, cases, graph, and agentshelp.withpersona.com
Documentation
Business verification scopehelp.withpersona.com
Documentation
Policy Agents and required human approvalhelp.withpersona.com
Documentation

Reviewed September 17, 2026. Product claims come from public sources. Fit, limits, and evaluation questions are our analysis. This is not a hands-on performance test. Methodology